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AAB International Conference 2016

“To make Asian businesses, consumers, and society thrive together” 
August 13, 2016
Sungkyunkwan University, Seoul, Korea

Invitation and Welcome Message

We are delighted to invite you to the 2016 International Conference of the Academy of Asian Business (AAB) which will be held on August 13 in Sungkyunkwan University, Seoul, Korea. The conference will be the 2^nd annual international event for AAB and we would like to invite not only academics and business leaders but also promising students from around the globe who are excited to share ideas and visions about Asian businesses and consumers.

Our theme is “To make Asian businesses, consumers, and society thrive together” and we will focus on featuring (1) Consumer studies on how Asian consumers think, consume, and interact with others, and (2) Case studies on how some Asian companies soar while others don’t. We have prepared an exciting program where leading academics and business leaders share their ideas and experiences to help participants in their careers and businesses with regards to better understanding Asian businesses and consumers. 

For the wonderful event, we cordially invite distinguished scholars, business leaders, leading educators such as presidents and deans, renowned AAB members, AABR editorial board members, and the winners of the case competition and their advisors to gather together to celebrate the unprecedented event -- AAB’s international annual conference. We are positive that this will be an unforgettable experience for all participants. 

We look forward to meeting you in the conference.

Professor Chung K. Kim, Sungkyunkwan University, Korea
President of Academy of Asian Business (AAB)

Conference Committee Chairs

Professor Sang Yong Kim, Korea University, Korea

Professor Myung-soo Lee, Baruch College, City University of New York, USA

Professor Suke-kyu Lee, Sungkyunkwan University, Korea

Professor Elizabeth Fife, University of Southern California, USA

Professor Francis Pereira, University of Southern California, USA

Professor Kyung-Young Ohk, Sookmyung Women’s University, Korea

Professor Myungwoo Nam, Sungkyunkwan University, Korea

Professor Hakkyun Kim, Sungkyunkwan University, Korea

Professor MinChung Kim, The University of Hong Kong, China

Important Dates

Conference date: August 13, 2016 (Saturday)

Conference Registration: July 20 – August 8 (until seats are not available)

The Main Events of the Conference

-The Opening Reception

-World Asian Case Competition, Top 10 presentation

-The AAB Special Consortium

-Keynote Speech by Professor Wagner Kamakura, Rice University

-2016 AAB Award Ceremony

-Case Panel Session

-Paper Presentation Session

-Keynote Panel Session

-Closing, Awards, and Farewell Dinner

Keynote Speech and Major Events

Our program will feature the following exciting events:

The keynote speech will be delivered by Professor Wagner Kamakura, a world-renowned scholar, the Jesse H. Jones Professor of Marketing at Rice University. He will feature on the issues of marketing analytics and Consumption and time-use analysis on Asian consumers and businesses.

The AAB Special Consortium: It offers an opportunity for scholars, particularly young scholars

and Ph.D. students, to meet each other and interact with world renowned scholar, Professor Wagner Kamakura, to share and develop research ideas to publish in top journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.

Several important awards will be given to influential academic and business leaders. This year, we will proudly present the Eminent Scholar Award, Best Educator of the Year Award, Best Advisor Award, and Best Conference Paper Award. We will also feature the Top 10 winners of 2016 World Asian Case Competition for which 55 teams of college students participated from all around the world. The companies studied by the Top 10 teams, which also support the students and the competition events, will also be invited and honored as the Asian Top Companies that students around the world respect most.

A case panel session will feature the winners of Best Advisor Awards on how to prepare and write a powerful case study to win a World’s Best Case Awards.

A paper presentation session will feature two exciting presentation. This year, we have two young scholars who addressed some important issues about Asian consumers and businesses. Professor J.M. Kim will talk about differences in online review posting behavior between Western and East Asian consumers. Dr. Chang Xue will talk about mechanism between customer satisfaction and price overall evaluation in China.

A keynote panel discussion will be held by academic leaders, such as business school deans,

research association presidents, and renowned scholars on “What is happening and coming next in

Asia: Implications for our future businesses and careers.” They will summarize state-of-the-art

knowledge and emerging trends in Asian business and consumers.

Closing, Awards, and Farewell Dinner: As a finale of the conference, all participants will be invited to AAB dinners in the open dining hall located adjacent in the same floor, which is facing the Myungnyun-dang, the most time-honored educational building in Korea, celebrating more than 600 years of higher education, as part of the history of Sungkyunkwan University.

For more information about the conference and the top10 case presentation, go to the AAB webpage:

AAB conference: http://www.aabworld.org/activities/aab_annual_conference.php

Top10 case presentation: http://www.aabworld.org/activities/International_competition.php

Registration and Questions

We invite you to join us for the International Annual Conference 2016.

Please register as soon as possible because the space is limited. If you are not already a member, we ask that you to become a member first and then register for the conference. If you pre-register online while seats are available, you can save as follows:

* Registration will be held online from July 20 ~ August 8, 2016 (open until seats aren’t available).

To register go to: http://www.aabworld.org/member/join.php

For conference related questions, please contact us at aabconference@gmail.com