AAB International Conference 2016 Call for Papers
“To make Asian businesses, consumers, and society thrive together”
August 12-13, 2016
Seoul, Korea
Paper Submission Deadline: March 21, 2016 Click the paper submission button! ( http://www.aabworld.org/authors/submit_online.php)
Invitation and Welcome Message
We are delighted to invite you to the 2016 International Conference of the Academy of Asian Business (AAB) which will be held from August 12 to 13 in Seoul, Korea. We will invite not only academics and business leaders, but also policy makers so that we can proactively prepare for the future of Asian businesses, consumers, and society. The conference will be a great forum where presenters and participants can focus on real issues that are “hot” and demand our attention now in Asia.
Seoul is one of the most exciting cities in Asia and the capital of Korea, the center of the recent Korean waves or “Hallyu.” Seoul is the dynamic place where the headquarters of major Korean companies such as Samsung, Hyundai, Kia, LG, etc. and the campuses of top universities are located. “Today, Seoul is considered a leading and rising global city, resulting from an economic boom called the Miracle on the Han River which transformed it from the damage of the Korean War to the world's 4th largest metropolitan economy with a GDP of US$846 billion in 2014 after Tokyo, New York City and Los Angeles. A world leading technology hub centered on Gangnam and Digital Media City, the Seoul Capital Area boasts 15 Fortune Global 500 companies such as Samsung, the world's largest technology company, as well as LG and Hyundai-Kia (Wikipedia).
We want to welcome you to the conference held in Seoul for your exciting experiences.
Important Dates & Deadlines
- Paper Submission Deadline: March 21, 2016 (Monday)
- Notification: April 18, 2016 (Monday)
- Final Submission: May 16, 2016 (Monday)
- Preliminary Program: Late June, 2016 (Preliminary program posted on AAB website)
- Conference Registration: Late June 2016 (Conference registration as well as registration for Doctoral Symposium
begins on the conference website)
Overview of the Conference
The aim of this summer’s AAB conference 2016 is to address “hot” problems for companies and organizations that would like to succeed and thrive in Asian markets.
To that end, this year’s conference will focus on, but not be limited to, the followings topics:
1) How Asian Businesses Influence not only their Company, but also Consumers and Society.
- What are the factors that help companies succeed in Asian markets? Are there any surprising findings or trends?
- How can a company solve “hot” problems in an innovative way that benefits itself, consumers, and society altogether?
- Are there any creative ways to make profits by serving consumers at the bottom of pyramid in Asia?
- What should companies know in order to succeed in a fast changing Asia?
- What do Asian consumers and society really want from businesses? What does the company believe the consumers and society want? Is there a gap? Any solutions to narrow the gap?
2) The Digital Transformation of Asian Business
- How will Asian companies adapt to new technological innovations such as IoT, ICT, biomedical engineering, robots, self-driving cars, drones, etc.?
- How will it affect the business model in Asia?
- How will this affect the way companies communicate and interact with customers?
- What is the right mix of digital and traditional media?
- How do we use social and other digital media to track marketing performance?
- What kind of future market can we foresee for companies that successfully adapt to the digital transformation?
3) Gaining Customer Insight to Shape Marketing Practice.
- What kind of models can we apply to big data and analytics to gain new insight into Asian markets?
- How can we generate new and better customer insights?
- How can we best get a sense of customers' experience?
- Are there any insightful frameworks for us to use?
- How could we turn the insights into foresight to identify new opportunities or new business areas to pursue in the future?
The Main Events of the Conference
Friday, August 12
- The AAB Doctoral Symposium: It offers an opportunity for PhD students to meet each other, interact with faculty, and share and develop research ideas.
- The Opening Reception
- World Asian Case Competition, Top 10 presentation
- Keynote Speech
- Keynote Panel Session: It comprises of 4-5 members of deans of Business Schools and presidents of academic associations who will summarize state-of-the-art knowledge and emerging trends in Asian business and consumers.
- 2016 AAB Award Ceremony
Saturday, August 13
- Competitive Paper Presentation
- Special Session Presentation
- Working Paper Presentations
- Closing, Farewell Dinner, and Best Paper Presentation Award
*For more information about the conference, go to the AAB webpage: http://www.aabworld.org/activities/aab_annual_conference.php
*To register go to: http://www.aabworld.org/member/join.php
